Google launched AI Ultra subscriptions for $100 monthly including Gemini Omni video generation and 20TB of storage.

The price floor for frontier access is shifting toward high-volume power users and integrated media services.

This tier bundles compute with storage and content to lock in developers requiring high-priority access to multimodal models.

• Jul 22, 2026Grok 4.5 is available in the API console for EU users.
• Jul 22, 2026Google pricing page removed the prior Gemini API pricing content line.
• Jul 22, 2026Gemini pricing snapshot removed API pricing copy and plan descriptions

This is the world we build in. It moves this fast. We move with it.